You Missed the Starting Gun: How StartingLine HQ Became a Suite for Life's Unspoken Lessons
StartingLine HQ didn't start as a plan. It started with one problem: my wife's mother passed away, and we had no idea how to manage her estate. So I built EstatePal to organize it.
Then I looked at my dad's green ledger book—the system he'd used for 60 years to manage money—and thought, Why is this still on paper? So I built DivvyDup to digitize it.
And then I realized: these aren't just tools. They're solutions to problems nobody teaches you about until you're already in the middle of them.
The Starting Line
I'm a huge fan of Pink Floyd. One of my favorite songs is Time, and there's a line in it that's always stuck with me:
"And then one day you find ten years have got behind you. No one told you when to run. You missed the starting gun."
That's exactly what happens with estate planning, money management, subscriptions, home maintenance—all of it. Nobody tells you when to start. You put it off because you think you have time. And then one day, you realize you needed to start ten years ago.
But here's the thing: you're always at a starting line. You just have to hear the gun go off and start running.
That's where the name came from. StartingLine HQ. You're never too far gone until you're too far gone. Right now is the best time to start.
Building the Suite
After I built EstatePal and DivvyDup, I started thinking about all the other things adults need to organize and keep track of—things they don't teach you in school. Subscriptions you forget about. Home maintenance schedules. Air filter changes. Smoke detector batteries. AC servicing. All the little things you don't think about until you own a house and suddenly you're responsible for them.
So I decided to create an umbrella. StartingLine HQ would be the hub for all of these tools. EstatePal for estate planning. DivvyDup for money management. ScriptToggle for subscription tracking. And more to come.
Each product solves a specific problem. But together, they're part of a bigger philosophy: life is full of things nobody teaches you about. StartingLine HQ helps you organize them before it's too late.
Community-Driven
Here's something I learned early in life, before I went into the military at 20 years old: you don't know everything. Listen to everybody who wants to give you advice or help. You don't have to take it, but listen to it. If it works and fits your situation, use it.
I don't need to reinvent the wheel. I don't need to go through every hardship myself to understand it. If someone else has already figured something out and can explain it to me, I'd rather learn from them.
That's the approach I'm taking with StartingLine HQ. This isn't just my vision. It's evolving based on what users actually need. If someone has an idea for a feature or a tool, I want to hear it. If it solves a real problem and a lot of people will use it, we'll build it.
StartingLine HQ is a live, evolving thing. It's always going to be getting better, solving more problems, and learning from the people who use it.
The Pink Floyd Connection
If you use DivvyDup, you'll notice the assistant's name is Floyd. That's a nod to Pink Floyd and the Time theme that runs through everything we're building here.
The whole idea is this: you're always at a starting line. It's never too late to organize your life. You just have to start.
What's Next
Right now, StartingLine HQ has three products live: EstatePal, DivvyDup, and ScriptToggle. But there's more coming. Home maintenance tracking. Health organization. Whatever problems people need help with, we'll build tools to solve them.
Because here's the truth: life is full of things you don't think about until you need them. And by the time you need them, you wish you'd started ten years ago.
StartingLine HQ exists so you don't miss the starting gun.
StartingLine HQ. You're always at a starting line. Just start.